Brandy Norwood is set to spread holiday cheer at the 2023 Macy’s Thanksgiving Day Parade.
The 97th annual parade will feature Brandy’s performance on the Brach’s Palace of Sweet float.
The actress and singer’s appearance follows the release of her first-ever holiday album, “Christmas with Brandy,” and her starring role in the the Netflix film Best.Christmas.Ever!
The Grammy-winning artist is expected to perform a single from her newly released holiday album during the parade.
Joining Brandy in the Thanksgiving celebration is the legendary singer Cher, who also just introduced her first-ever holiday album this year titled “Christmas.” Cher will kick off the parade with a performance of a song from the release.
Other performers include Jon Batiste, Bell Biv DeVoe, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors and Manuel Turizo.
U.S. Olympic Silver Medalist Jordan Chiles, U.S. Paralympian Ezra Frech, U.S. Paralympic Gold Medalist Jessica Long and Miss America 2023 Grace Stanke will also participate.
The parade begins on Manhattan’s Upper West Side and ends at Macy’s Herald Square.
In a first-ever move, the parade will be extended by 30 minutes, to include more entertainment.
“There’s nothing quite like the pageantry of the Macy’s Thanksgiving Day Parade to both bring families together and welcome in the holiday season,” Jen Neal, executive vice president of live events and specials at NBCUniversal Media Group said in a statement. “We’re truly proud and honored to be the home of such an iconic event that so many people look forward to watching with their friends and loved ones.”
Last year’s parade was the most-watched entertainment program of the 2022-23 broadcast season. The 96th Macy’s Thanksgiving Day Parade drew 27.7 million viewers when counting both linear viewing on NBC and streaming on sister platform Peacock, according to Variety.
This year’s parade will air on Thursday, Nov. 23, at 8:30 a.m. in all time zones on NBC and streams on Peacock. An encore will be broadcast at 2 p.m. Full details on the parade can be found here.