Super Bowl LVI brought in a massive 112.3 million viewers, and Sunday’s largest spike in viewership came during the Pepsi Halftime Show.
NBC’s broadcast of Sunday’s game averaged 99.2 million viewers, while 1.9 million tuned in on Telemundo.
When you factor in the streaming and digital platforms from Peacock, NBC Sports, and NFL team properties, the total number of viewers who watched the game climbed to 112.3 million, according to Nielsen ratings numbers provided by NBC sports on Tuesday.
“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” Mark Lazarus, chairman of NBCUniversal Television and Streaming, said in a statement.
According to the network, this is the highest number of viewers for streaming and digital so far for a Super Bowl.
Super Bowl LVI fans watched the Los Angeles Rams win at the team’s hometown SoFi Stadium in Inglewood, California, and they caught the incredible halftime show featuring hip-hop and R&B royalty including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. There were also cameos by 50 Cent and Anderson .Paak.
The halftime show averaged 103.4 million viewers, topping last year’s halftime performance from the Weeknd by 7 percent, NBC Sports stated.
NBC’s viewership marked a 4 percent improvement over last year’s CBS’ broadcast of Super Bowl LV which averaged 95.2 million viewers.
After the Super Bowl aired on Sunday night, NBC went straight into its broadcast of the Beijing Olympics — the first time the Super Bowl and the Olympics have been held on the same day. It was the largest NBC Olympics primetime audience since the opening of the 2018 Winter Games.
— NBC Sports PR (@NBCSportsPR) February 14, 2022