Some customers are debating whether to cancel their Netflix subscriptions after the company announced Thursday it would be raising the price of its standard and premium memberships.
The standard membership will now be $13.99. That’s up from $12.99, and the premium membership rises to $17.99, up from $15.99 per month.
CNBC reports this is the first time Netflix has raised its subscription prices since January 2019.
Netflix told the cable network its current customers will see updated prices on their bills over the next two months. Current subscribers will also be notified 30 days prior to the change.
Some subscribers were not happy.
Twitter user @MeGoing wrote: “Since Netflix raised its price to $14, I’ll probably cancel and go back to Prime. Christmas is coming up and I need that free shipping.”
Another Twitter user @lisalee_ tweeted the price increase is “unnecessary.”
Some Netflix subscribers who are on family plans like Twitter user @TabreshaL hope their relatives won’t cancel. She tweeted: “Netflix is increasing the price. Sure hope my mama don’t cancel.”
A person using the handle @shinobi602 wrote on Twitter, “Getting close to that ‘cancel price‘ Netflix.”
For those looking to stay with a basic plan, the pricing will remain the same at $8.99 per month.
Under Netflix’s current model, basic subscription members are allowed to watch one screen at a time in Standard Definition, and download videos on 1 phone or tablet. Standard subscribers can watch on 2 screens at a time with Full HD available, and download videos on up to two phones or tablets. Premium members have access to watch on four screens at a time, with Full HD and Ultra HD (4K) available, as well as download videos on up to four phones or tablets.
The standard membership is currently Netflix’s most popular subscription tier.