CBS and NAACP Strike Deal to Create Diverse Content

os Angeles, California, USA, AUGUST, 20, 2018: CBS logo on a building in Los Angeles, California. (Credit: Deposit Photos)

CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) have entered into a multi-year agreement to develop and produce new, diverse content.

The agreement was announced on Wednesday, and will include the production of scripted and unscripted programming.

The focus of the new content will be on creating high-quality content that allows diverse voices to contribute to the conversation and tell stories that increase the visibility and impact of Black artists.

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The announcement of the deal was made by George Cheeks, President and CEO of the CBS Entertainment Group, and Derrick Johnson, President and CEO of the NAACP.

Cheeks said in a statement that he believes the partnership would help diversify the network’s storytelling efforts.
“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” Cheeks said. “There is no better partner than the NAACP — the preeminent civil rights organization in our country — to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”
Johnson also commented on the newly formed deal and added that he believes now is the perfect opportunity for CBS and the NAACP to join forces.
“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” Johnson stated. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”
The decision to form the partnership comes after an increasing demand in the entertainment space that is demanding change and inclusive representation within media.
Earlier this week, CBS announced that it would commit 25 percent of its script development budget to projects from Black, Indigenous, and producers, writers, and creators of creators.
The network also mandated that the writers’ rooms for its shows must be staffed with a minimum of 40 percent BIPOC representation for the 2021/22 broadcast season, with an increase to 50 percent for the 2022/23 season.

One thought on “CBS and NAACP Strike Deal to Create Diverse Content

  1. Nick Cannon is a racist coward that can’t take what he created. All the white celebrities that were fired for any remote involvement of racism. He also must be fired from Masked Singer immedietely to stop this scourge.

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