The American Music Awards featured glitzy performances, pop stars, and Taraji P. Henson as host. What the show didn’t have was a lot of viewers.
Sunday night’s broadcast of the AMAs on ABC averaged 3.8 million total viewers and a 0.9 rating in the adults 18-49 demo, according to Variety. That marked a 50 percent decline in the rating from last year, and a 43 percent drop in viewers — setting record lows.
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Empire star Taraji P. Henson hosted the socially-distanced show from the Microsoft Theater in downtown Los Angeles.
The broadcast kicked off at 8 p.m., with performers including the Weeknd with Kenny G, Megan Thee Stallion, Bell Biv DeVoe, Jennifer Lopez and Maluma, and Justin Bieber.
[Watch the Weeknd perform on the American Music Awards below]
The Weeknd, Taylor Swift, Justin Bieber, and Dan + Shay were the big winners with three awards each.
Going into the show, The Weeknd and Roddy Ricch led the competition with eight nominations a piece. On Sunday night, “The Box” performer Roddy Ricch took home the award for Favorite Album – Rap/Hip-Hop.
Despite the AMAs featuring heavy star power, the musicfest suffered from tough competition on the other networks, with Sunday Night Football scoring a 4.1 rating and 15.2 million total viewers on NBC. Over on CBS, NCIS: Los Angeles garnered a 0.6 rating and 5.6 million total viewers, followed by NCIS: New Orleans with a 0.5 rating and 4.8 million viewers.