Spider-Man: Brand New Day spun a record web of success at the box office.
Now, the Trump administration trying to co-opt the film to promote U.S. Immigration and Customs Enforcement (ICE) operations — and getting dragged in the process.
On Thursday, Aug. 6, the White House team uploaded a post to Instagram using Spider-Man imagery to trumpet deportations of undocumented immigrants. The post included the caption, “Your friendly neighborhood ICE agents.”
The four-picture carousel showed an AI-generated photo of Spider-Man’s hand reaching out to spin a web. The next two pictures were of webs being released, while the fourth showed an ICE agent standing watch over a group of detainees trapped in a web. Text placed over the last image said: “Criminal illegal aliens will be caught and deported.”
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Disney, which owns the Marvel franchise, did not immediately respond to Urban Hollywood 411’s request for comment.
But social media users had plenty to say, and filled the comment section with thousands of replies. Many of those comments came from Marvel super-fans who were outraged and tagged the company in their replies.
“This is disgusting and an act of absolute cruelty,” one person wrote.
“Spiderman would never like your inhumane acts,” someone else commented.
“You gotta sue because this is so not right WTH @marvel @marvelstudios,” another person wrote and tagged the comic book giant.
“Yea nobody takes yall serious anymore the government is ran by kids trapped in mid 30s – 80 y/o bodies,” someone else shared.
“This is disgusting, hateful, hurtful, disappointing, and pathetic. It’s the fact that this post is using Spider-Man. One of the most caring respectful superheroes who cares for everyone in need immigrant or not because they need him,” someone else wrote.
Spider-Man: Brand New Day stormed into theaters on July 31, and shattered the record for all-time best domestic debut. The film earned a staggering $360 million last weekend from 4,487 theaters across the U.S. and Canada, according to Box Office Mojo.
The superhero saga was even bigger abroad and has earned $1.1 billion worldwide in a single week.
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