Twitter owner Elon Musk has brought another change to the platform, this time angering users by replacing the iconic blue bird logo with the letter “X.”
The change became official Monday after Musk announced over the weekend a rebrand was on the way.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he wrote on Twitter Saturday night.
The name change is part of the Tesla CEO’s plan to turn the social media platform into what he’s described as an “everything app.”
Twitter CEO Linda Yaccarino took to the platform Sunday to claim “X” is “the future.” She tweeted that the app will be “centered in audio, video, messaging, payments/banking.”
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Users are skeptical, with many people saying they’re tired of the changes on Twitter since Musk bought the platform last year.
He started charging $8 a month for blue checkmark verification, and limited the number of tweets users can read each day.
The hashtag #RIPTwitter trended on the platform Monday — with users panning the name change.
“We liked the bird better…,” the Arizona Cardinals account tweeted.
“X marks the spot where Twitter died. How not to rebrand,” one person tweeted.
“I hate u @elonmusk. Restore old Twitter logo,” another person wrote on Twitter.
Musk has long been a fan of the letter “X.” In 1999, he founded online financial services startup X.com, which later became PayPal. Tesla also has a Model X and he co-founded space exploration SpaceX.
But the “X” and other changes at Twitter have not gone over well.
Musk bought the company for $44 billion and took over operations in late 2022. Since then, millions of users and advertisers have fled the platform.
Competitors have taken note of the drama at Twitter. Earlier this month, rival Meta launched Threads, a new text-based app for sharing updates and joining public conversations.
The app was built by the team at Instagram. Within a week of its July 5 launch, Threads had drawn over 100 million users.
