Snoop Dogg is ready to coach the next generation of music artists.
The West Coast rapper is one of two new coaches joining The Voice for season 26, NBC announced on Monday, May 13.
Canadian singer-songwriter Michael Bublé is also boarding the series alongside returning coaches Reba McEntire and Gwen Stefani. Bublé previously served as a season 3 advisor on music competition series.
While Snoop Dogg is known in the music industry for being a mentor to other artists, he says he’s ready to give direction to up-and-coming performers.
“This is a great opportunity for me to show that I really understand music, and be a real coach, and to really give direction to some of these artists that could be today’s next big thing,” he said during an appearance on The Tonight Show Starring Jimmy Fallon on Monday night.
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This isn’t Snoop’s first rodeo. The “Gin and Juice” rapper served as a Mega Mentor on season 20 of The Voice back in 2021.
Snoop and Bublé will replace Chance the Rapper, country duo Dan + Shay, and John Legend, all coaches on the show’s current 25th season.
The new season will mark Reba McEntire’s third consecutive season on the show and Stefani’s eighth.
The live shows continued this week with a semi-final that featured the top nine artists performing a song specifically dedicated to their hometowns.
An industry mogul, Snoop Dogg is expected to tap into his extensive work in music and his unique approach as an entertainer to bolster the competition. In his over 25 years in the music industry, Snoop has released 21 studio albums, sold more than 40 million albums worldwide, and received 20 Grammy Award nominations.
The series was created by John de Mol, who serves as an executive producer along with Mark Burnett, Audrey Morrissey, Amanda Zucker, Kyra Thompson, Adam H. Sher and Barry Poznick.
Season 26 premieres this fall on NBC and streams the next day on Peacock.
