OWN Launches New Initiative to Combat Healthcare Disparities

OWN Health Initiative (Credit: OWN)

OWN is partnering with Hologic’s Project Health Equality for a new initiative aimed at raising awareness about the health disparities Black women face.

In a press release Wednesday, the network said the initiative is part of its “OWN Your Health” campaign and will “provide access to education and preventative tools using Hologic’s comprehensive research and resources.”

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The new initiative will specifically focus on addressing disparities in the areas of breast cancer, cervical cancer, and uterine fibroids.

“We are proud to announce this important partnership that supports awareness and action to Black women to own their whole health – physical, mental and emotional as it has never been more critical to use OWN’s wide-reaching platform to meet our audience where she is with support, tools and resources to prioritize her health and wellness,” Jennifer Giddens, head of marketing at OWN, said in a statement.

OWN cited statistics from leading public health, academic, and professional health organizations indicating medical care is a critical social justice issue. Among the stats, Black women are 40 percent more likely to die from breast cancer, twice as likely to die from cervical cancer than white women, and three times more likely to be hospitalized for fibroid-related issues.

The new initiative will include a study to identify key healthcare issues, attitudes, and behaviors affecting Black women in America. The questions will focus on existing relationships with healthcare providers and medical screenings.