Not Another Church Movie drew little praise at the weekend box office.
The R-rated comedy debuted with an estimated $360,000 in ticket sales between Friday and Sunday, according to box office tracking company Comscore.
The film played in 1,108 theaters in North America, averaging a hellish $324 per location and a 13th place finish.
The comedy features an all-star cast that includes Jamie Foxx, Mickey Rourke, Vivica A. Fox, Tisha Campbell, Jasmine Guy, Kyla Pratt, Lamorne Morris, and Kevin Daniels.
The Tyler Perry parody follows billionaire talk show host Hoprah Windfall (Luc Ashley), whose audience is dwindling. Using her connection to God (Foxx), Hoprah calls for help and her savior sends the hardest-working man in the world, Taylor Pherry (Daniels). But when the devil (Rourke) finds out, he has other plans.
Also Read: Tyler Perry Partners With DeVon Franklin to Bring Faith-Based Films to Netflix
The Briarcliff Entertainment release from writer-director Johnny Mack (Wild ‘N Out) appears to have fallen victim to poor marketing.
“Not Another Church Movie did poorly because the marketing was non-existent,” Shawn Edwards, film critic for Fox 4 News in Kansas City, Missouri and executive producer of the Critics Choice Association’s “Celebration of Black Cinema & TV,” told Urban Hollywood 411 on Sunday.
“The movie simply didn’t exist for most people. And the few people that did know about the movie were appalled. Tyler Perry has a huge fan base and they were not pleased with how the trailer mocked him,” Edwards added.
A Google search of the film turned up interviews and articles on a few local news outlets, along with The Hollywood Reporter, TheWrap, Comicbook.com, and Decider.com — not exactly outlets where the urban or church-going audience go for entertainment news.
Adding to its problems, the film received poor reviews from critics. It has a disappointing 17 percent score out of 100 on Rotten Tomatoes.
Carla Hay of Culture Mix called it “a painfully unfunny and trashy parody of Tyler Perry and his movies.”
Luke Y. Thompson of ComingSoon.net added, “Perry aficionados ought to see it at least once, but it looks and feels so cheap that you’ll hate yourself for paying full price.”
Although Joseph Robinson of Fish Jelly Films found it “entertaining.”
“For those who are familiar with Tyler Perry’s work and question his piety, Not Another Church Movie will prove to be a thoroughly entertaining parody,” Robinson said.
While Not Another Church Movie flopped, Kingdom of the Planet of The Apes packed a serious punch.
The 20th Century Studios primate picture debuted in first place this weekend with $56.5 million, according to Comscore. The film played in 4,075 locations for a per theater average of $13,865.
After topping the box office last weekend, The Fall Guy slipped to second place with $13.7 million. To date, the film has earned $49.6 million in North America.
Challengers, now in its third weekend, earned $4.6 million, bringing its domestic total through Sunday of $38 million.
Tarot took fourth place with $3.45 million in its second weekend. To date, the horror film has earned $12 million.
Rounding out the top 5, Godzilla x Kong: The New Empire added another $2.5 million. After seven weekends, the film has earned $191.8 million in North America.
The box office is currently down 22 percent compared to this time last year, Comscore reports.
This weekend @comscore reports an overall total estimated 3-day Domestic box office of $94.35M & YTD 2024 (estimated at $2.29B through Sunday) is down 22% vs. 2023. @ApesMovies #KingdomOfThePlanetOfTheApes @TheFallGuyMovie #ChallengersMovie @TarotMovie @GodzillaXKong @csMoviesUS pic.twitter.com/vw7f5wxSSl
— Paul Dergarabedian (@PDergarabedian) May 12, 2024
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