Cedric the Entertainer wants you to know “knowledge is power” when it comes to treating cancer.
The actor and comedian has teamed up with Stand Up To Cancer (SU2C) for a new public service announcement, which was created to educate and encourage people of color diagnosed with cancer to explore treatment options available through clinical trials.
Inspired by his mother’s death after she battled uterine cancer, Cedric began working with SU2C in 2018.
“My mother’s cancer journey taught me about the value of advocating for yourself and knowing your options,” Cedric said Monday in a press release. “Participation in cancer clinical trials is extremely low in the Black community, and I am proud to work with Stand Up To Cancer and take action to address this important issue.”
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“We’re honored Cedric the Entertainer has joined us to raise awareness about the importance and benefits of cancer clinical trials,” added Stand Up To Cancer CEO Sung Poblete, PhD, RN.
The new PSA is part of SU2C’s 2020 Health Equity Initiative, to increase diversity in cancer clinical trials. According to data from the FDA, only 4 percent of total cancer clinical trial participants are Black, and 5 percent are Hispanic, even though people of color have some of the highest mortality rates and shortest overall survival rates for most cancers.
Cedric’s new PSA will run in print and digital outlets. It follows previous campaigns by actors Sonequa Martin-Green and Jaime Camil.
To learn more about cancer clinical trials, visit StandUpToCancer.org/ClinicalTrials.