Whoopi Goldberg-Backed Streaming Service Blkfam Launches With Content for Black Families

LOS ANGELES - MAR 3: Whoopi Goldberg at the Elton John AIDS Foundation's Oscar Viewing Party at the West Hollywood Park on March 3, 2014 in West Hollywood, CA — Photo by Jean_Nelson

Blkfam, a Black-owned streaming service with over 1000 hours of programming targeting Black audiences, is now available.

The free, ad-supported platform launched Monday, Feb. 26, with a library of 20 syndicated shows, music driven content, news, fitness, and wellness programming, founder and CEO Larry Adams said in a press release.

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Whoopi Goldberg is an equity partner and will be involved in developing content for the platform.

“I am honored to partner with Blkfam to assist in the creative direction of curated diverse content – for Black culture to be brought to broader audiences,” Goldberg said in a statement.

Adams, a longtime media executive who helped develop HBO Max and launched DirecTV Now, said the goal of Blkfam is to offer Black audiences more family-friendly content.

“By curating authentic content – proven through data and AI – primarily from Black storytellers, we’ve built a service reflecting true inclusion and diversity, where Black parents and children especially can feel holistically represented,” said Adams.

There are currently ten original animated and live-action shows in development, the company said.

Playwatch Kids and ATTN: are producing educational, animation and documentary programming for the platform.

According to Nielsen, African-American audiences consume more media and TV than any other group, on average taking in more than 81 hours per week of content via television, radio and the internet.

Blkfam aims to tap into that audience with diverse programs that entertain, educate, and celebrate Black American culture, according to the company’s press release.

The platform is available on iOS, Android, Amazon Prime Video Channels, Apple TV, Roku, Amazon Fire TV, YouTube TV, Samsung Smart TVs, Vizio, and LG.