Patti LaBelle is teaming up with Lifetime for a new public service announcement to raise awareness, particularly among Black women, about breast cancer.
The legendary singer stars in the upcoming Lifetime holiday movie, A New Orleans Noel. Her role is inspired by the real-life New Orleans queen of pralines, Loretta Harrison, who died earlier this year from breast cancer.
“I had the pleasure of meeting Loretta while we were filming and was so heartbroken to learn a few short months later, she had lost her battle with breast cancer,” LaBelle said in a statement on Friday. “So when Lifetime asked me to lend my voice to this year’s campaign, it was an easy yes. Research and early detection are key in helping people survive a breast cancer diagnosis. And I want to do everything I can to continue to spread awareness.”
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The new PSA notes that Black women are 41 percent more likely to die from breast cancer than white women, despite being diagnosed at similar rates. But with prevention, early detection, and targeted treatments, all women diagnosed with the disease can live longer.
The PSA will run on Lifetime, the network’s social platforms, and on sister channels A&E and History throughout October, which is breast cancer awareness month.
“As multiple cancers have greatly affected members of Patti LaBelle’s family, we are honored to have her participate in this year’s Stop Breast Cancer For Life campaign to spotlight the staggering statistic with Black women and breast cancer to help close the gap” said Paul Buccieri, president and chairman of A+E Networks Group.
The awareness campaign is part of Lifetime’s annual “Stop Breast Cancer for Life” initiative and is done in support of the Breast Cancer Research Foundation (BCRF).
Watch the PSA below.
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