Jay-Z’s Roc Nation Dedicates Full Page Ads to George Floyd

Rapper Jay -Z. Mandatory Credit: Photo by Greg Allen/Invision/AP/Shutterstock (10346227q) Jay-Z makes an announcement of the launch of Dream Chasers record label in joint venture with Roc Nation, at the Roc Nation headquarters, in New York Dream Chasers Record Label Announcement, New York, USA - 23 Jul 2019

Jay-Z’s Roc Nation has taken out full page advertisements dedicated to George Floyd and the push for racial equality and criminal justice reform.

The ad also appears on the company’s social media handle @TeamRoc and includes a passage from the speech that Martin Luther King Jr. delivered after the 1965 civil rights march in Selma.

“[I]f a man has not discovered something that he will die for, he isn’t fit to live. Deep down in our nonviolent creed is the conviction — that there are some things so dear, some things so precious, some things so eternally true, that they are worth dying for.”

“A man dies when he refuses to stand up for that which is right. A man dies when he refuses to stand up for justice. A man dies when he refuses to take a stand for that which is true. So we’re going to stand up amid horses. We’re going to stand up right here, amid the billy-clubs. We’re going to stand up right here amid police dogs, if they have them. We’re going to stand up amid tear gas!,” the ad reads.

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On June 2 and 3, the ad appeared in 26 publications including The New York Times, Los Angeles Times, Chicago Tribune, Atlanta Journal-Constitution, Denver Post, The Boston Globe, Sacramento Bee and Miami Herald

Jay-Z, several civil rights organizations and the legal team repping George Floyd, Ben Crump and S. Lee Merritt, all signed the bottom of the ad.

See Jay-Z’s ad dedicated to George Floyd below: