A promotional event Monday night in Hollywood for up-and-coming rapper Phora spiraled out of control, leaving at least ten people injured, according to published reports.
Video posted on social media showed a massive crowd gathered outside Shoe Palace at the Hollywood & Highland complex for a chance to meet the Southern California performer.
Event security became overwhelmed by the crowd and the Los Angeles Police Department was called in, the Los Angeles Times reported.
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Once officers arrived, several people began to run away, leading to what the LAPD described as an “outdoor crowd surge.”
As attendees trampled one another, as least ten people suffered minor injuries — including eight who were taken to area hospitals and two others who were treated at the scene.
Not sure who I he hell Phora is, but this is nuts!!! #HollywoodandHighland #Phora pic.twitter.com/uVbICuqZGJ
— Jabari Barrett (@Jab_Noles) October 9, 2018
@PHORAONE PLEASE get better security for your next meet and greet . I was super excited to finally meet you but I had to leave because they almost knocked me and my baby down more than twice. Hope to actually see you in your next meet and greet cause I’ve been a fan since 2012 !
— Dally Hopson (@AyeeDally) October 9, 2018
#BREAKING Multiple people treated for injuries in crowd at Hollywood & Highland eventhttps://t.co/wJF8R3o2So pic.twitter.com/D8DZRU8YYN
— ABC7 Eyewitness News (@ABC7) October 9, 2018
The love tonight was real. Over 6,000 people showed up in LA. We bought hundreds of shoes for people. And ended up getting shut down.
I appreciate the love, thank you to the fans. Forever owe it to you ?
— PHORA (@PHORAONE) October 9, 2018
Phora, whose real name is Marco Anthony Archer, wrote on Twitter Monday night that he bought shoes for hundreds of people who attended his meet and greet.
In an interview earlier in the evening, the Anaheim native said he regretted that his promotional event got out of hand.
“I’m so sorry,” he told ABC7-TV. “I personally took someone to the hospital myself. It’s super hectic out here tonight. I appreciate the fans, I appreciate the love.”
The rapper announced the release of his new album, Love Is Hell, last week on social media.