Gina Rodriguez’s Miss Bala dropped the ball at the box office, earning an estimated $6.7 million for a disappointing third place finish, according to Comscore.
The action thriller, about a woman who takes on a Mexican drug cartel after her best friend is kidnapped, opened in 2,203 locations, for a per theater average of $3,041.
Directed by Catherine Hardwicke, the Sony Pictures release is a remake of a 2011 Mexican drama by the same name. The new version was produced on a reported $15 million budget.
The film stars Jane the Virgin actress Rodriguez, Ismael Cruz Córdova and Anthony Mackie. During press interviews, Rodriguez trumpeted the project’s diversity, telling CBS This Morning the cast and crew were “95 percent Latinx.”
However, moviegoers did not show up to support the film. Perhaps it was the awful weather blanketing much of the nation, or film fans just decided to stay home to gear up for Super Bowl LIII.
Miss Bala was the only major new release on what’s expected to be the worst Super Bowl weekend at the box office since 2000, with no film topping $10 million domestically this weekend.
Here’s how things stacked up. M. Night Shyamalan’s Glass held onto the top spot for a third straight week with $9.5 million.
The Kevin Hart, Bryan Cranston dramedy, The Upside, came in second in its fourth weekend with $8.8
With Miss Bala debuting in third, Aquaman made a fourth place finish with $4.7 million. Spider-Man: Into the Spider-Verse rounded out the top five with $4.4 million.