OWN: Oprah Winfrey Network has launched its first OWN Your Health initiative to help provide awareness, education and support on health issues affecting Black women.
“This important initiative supports and empowers Black women, and it has never been more critical to use our wide-reaching platform to ensure they have the tools and resources needed to improve their health and well-being,” OWN President Tina Perry said in a statement Monday. “COVID-19 and the racial justice movement have also highlighted the need for urgent policy reform to balance disparities that exist in healthcare for Black women and we look forward to working with our distinguished advisory council on this campaign that will support and uplift our community.”
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According the the network, the campaign will focus on three pillars:
-Proactive Prevention – including routine screenings, nutrition, physical activity, health education and accountability.
-The Unspoken – including fertility, motherhood, sexual and relationship health, trauma, financial health, and treatment options.
-Superwoman – source of pressure many Black women regularly experience – the obligation to project an image of strength and to suppress emotions, to resist accepting help or admitting vulnerability and prioritizing caregiving to others and community to the detriment of self.
OWN audiences can access resources and information on the OWN Your Health website.
To promote the initiative, OWN unveiled a promotional spot which features the song “Stand Up For Something” by Grammy and Academy Award-winner Common and Academy Award-nominee Andra Day (The United States vs. Billie Holiday.)
Watch the video below, which also is narrated by Day: