CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) have entered into a multi-year agreement to develop and produce new, diverse content.
The agreement was announced on Wednesday, and will include the production of scripted and unscripted programming.
The focus of the new content will be on creating high-quality content that allows diverse voices to contribute to the conversation and tell stories that increase the visibility and impact of Black artists.
The announcement of the deal was made by George Cheeks, President and CEO of the CBS Entertainment Group, and Derrick Johnson, President and CEO of the NAACP.
Cheeks said in a statement that he believes the partnership would help diversify the network’s storytelling efforts.
“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” Cheeks said. “There is no better partner than the NAACP — the preeminent civil rights organization in our country — to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”
Johnson also commented on the newly formed deal and added that he believes now is the perfect opportunity for CBS and the NAACP to join forces.
“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” Johnson stated. “Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”
The decision to form the partnership comes after an increasing demand in the entertainment space that is demanding change and inclusive representation within media.
Earlier this week, CBS announced that it would commit 25 percent of its script development budget to projects from Black, Indigenous, and producers, writers, and creators of creators.
The network also mandated that the writers’ rooms for its shows must be staffed with a minimum of 40 percent BIPOC representation for the 2021/22 broadcast season, with an increase to 50 percent for the 2022/23 season.
Related
Discover more from Urban Hollywood 411
Subscribe to get the latest posts sent to your email.
One thought on “CBS and NAACP Strike Deal to Create Diverse Content”
Nick Cannon is a racist coward that can’t take what he created. All the white celebrities that were fired for any remote involvement of racism. He also must be fired from Masked Singer immedietely to stop this scourge.
Comments are closed.
Manage your privacy
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Nick Cannon is a racist coward that can’t take what he created. All the white celebrities that were fired for any remote involvement of racism. He also must be fired from Masked Singer immedietely to stop this scourge.