Apple TV+ is getting a makeover, although it’s not drastic.
Parent company Apple quietly made the announcement on Monday, Oct. 13, in a press release about the upcoming streaming debut of blockbuster sports film, F1: The Movie
“Apple TV+ is now simply Apple TV, with a vibrant new identity,” the release said. That was it, no fanfare, just one sentence at the end of the release.
The subscription-based streaming service launched in November 2019, and is home to originally-produced movies and TV shows known as Apple Originals.
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The platform’s original content includes, The Morning Show, Ted Lasso, Dope Thief, Loot, Slow Horses, The Last Frontier, and Acapulco, just to name a few. Films on the platform include The Lost Bus, The Gorge, Emancipation, and the Spike Lee thriller Highest 2 Lowest, which was made in collaboration with A24.
In August, Apple announced it was raising subscription prices for U.S.-based Apple TV subscribers. The rate change saw subscriptions climb to $12.99 a month from $9.99. The annual cost for Apple TV+ stayed the same at $99.99. When the service debuted six years ago, it was priced at $4.99, as we previously reported.
F1, which arrives on the platform Friday, Dec. 12, 2025, is now the highest-grossing sports movie of all time, Apple noted. Since its release in June, the Brad Pitt-led Formula 1 racing drama from director Joseph Kosinski has earned $629 million at the worldwide box office.
The numbers seem to hold up, with a July analysis by Front Office Sports saying the previous No. 1 was the animated Cars II (2011) with $560 million; followed by Cars (2006) with $461 million. The Blind Side (2009) earned $309 Million; Rocky IV (1985) made $300 million; Jerry Maguire (1996) took in $278 million, and Creed III (2023) earned $276 million.
In addition to Brad Pitt, the cast of the blockbuster film includes Damson Idris, Kerry Condon, Tobias Menzies, Kim Bodnia, and Oscar winner Javier Bardem as the owner of a struggling Formula 1 team on the verge of collapse.
The film, about fictional racing legend Sonny Hayes, was produced by Jerry Bruckheimer, Kosinski, Pitt, seven-time Formula 1 world champion Lewis Hamilton, Dede Gardner, Jeremy Kleiner, and Chad Oman.
“It’s been thrilling to see audiences around the world embrace ‘F1 The Movie’ in theaters,” said Bruckheimer in Monday’s release.
“Now, we’re beyond excited to bring this exhilarating, cinematic ride to fans everywhere through Apple TV’s unparalleled global reach. Partnering with Apple and Formula 1 has been an incredible journey, and we’re proud that even more viewers, from every corner of the world, will get to experience the heart-pounding action and passion that defines ‘F1 The Movie,'” Bruckheimer added.
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