OWN Unveils ‘Belle Collective: Birmingham’ Trailer and Premiere Date

Belle Collective is heading to a new city with a new group of southern Belles.

OWN announced the premiere date and released the trailer for spinoff series Belle Collective: Birmingham on Tuesday morning.

The reality show follows businesswoman Stormi Steele, and her circle of fellow female entrepreneurs in the Birmingham, Alabama area.

Steele is founder and CEO of Canvas Beauty, and previously appeared on OWN’s Love & Marriage: Huntsville. She’s joined in the cast by her chief financial officer, Amber Jones; entrepreneur Tiffaney Jones; marketing strategist Funmi Ford; and talent manager K’La Inman.

The ladies are “determined to transform Birmingham into a thriving destination for beauty, influence and Black entrepreneurship,” according to the official description.

OWN first announced details on the Belle Collective spinoff back in January. Since then, there have been changes, with model and marketer Synetta Hawkins no longer listed as a member of the cast.

Belle Collective: Birmingham is produced by Kingdom Reign Entertainment for OWN, with Carlos King serving as executive producer.

The series is scheduled to debut immediately after Belle Collective on Friday, April 10 at 9pm ET/PT. The spinoff will move into the 8pm ET/PT timeslot beginning Friday, April 24.

Below are details about the cast as provided by OWN.

Stormi Steele is an entrepreneur, beauty industry disrupter, and the CEO and founder of Canvas The Agency, a next generation platform redefining how brands and creators scale in the digital economy. Known for her bold innovation, and ability to spot what’s next, Stormi has built a reputation for shaping modern commerce.

Amber Jones is Stormi’s trusted CFO and self-described “business soulmate,” helping guide the financial strategy behind the rapidly expanding Canvas brand. With deep roots in Birmingham, Amber is known as a connector to the city’s most elite social and business circles. While Amber prides herself on being fiercely loyal to Stormi and the Canvas mission, her direct communication style and strong opinions can sometimes create friction within the group.

Tiffaney Jones is a Birmingham entrepreneur, wife and proud mother who first captured national attention after a viral social media video documented her whirlwind journey of a proposal, wedding and pregnancy – all in the same day. Grounded in her faith and deeply committed to traditional marriage and family values, Tiffaney often champions the importance of prioritizing committed relationships.

Funmi Ford is a Nigerian-American marketing strategist and fashion influencer known for her business instincts, bold style and unapologetically outspoken personality. With a background in branding and marketing, Funmi thrives on helping businesses grow while cultivating her own rising influence in fashion and lifestyle.

K’la Inman is a talent manager, entrepreneur and devoted mother of four who is stepping into a new chapter of her life following the end of her 18-year-marriage. As the founder of K’la Model Maker, she has dedicated her career to mentoring and developing aspiring talent while building a business rooted in empowerment and self-confidence. Now newly divorced, K’la is embracing the opportunity to rediscover herself and rebuild both personally and professionally.