A Netflix documentary series torching Diddy wasn’t enough for 50 Cent. The “Candy Shop” rapper is adding salt to the imprisoned music mogul’s wounds, by taking their long-simmering beef to a DoorDash Super Bowl spot.
In the advertisement titled “Doordash Beef 101,” a smiling 50 Cent admits to being petty and relentlessly trolling his rivals.
“It’s come to my attention that everyone’s calling me a troll. Some even said ‘king of trolls.’ First of all, I’m flattered, but I’m done with that,” he says. “I would never do a deal with DoorDash and quite literally delivering beef, when millions of people are watching. Who would do something like that?”
50 Cent would, of course. The rapper, born Curtis Jackson, opens one of the delivery company’s signature orange bags.
“Delivering quality beef, it’s more of an art than science,” he says while removing items from the bag.
There’s a children’s book called “Learning Your ABC,” in an apparent dig at boxing legend Floyd Mayweather’s literacy. The pair’s beef goes back years, with 50 Cent once challenging Mayweather to read “one full page” of a kids book.
Next, the Power star pulls out a bag of cheese puffs in an apparent reference to Diddy, who’s also known as Puff Daddy.
He explains, “It’s all about timing, and I’m always on time.”
The reference is clearly aimed at rapper Ja Rule and his hit 2001 single “Always on Time,” about an unfaithful romantic partner who brags about preferring “money over bi–es” and having “two or three h–s.”
50 Cent turns his attention back to Diddy, born Sean Combs, and removes a package of hair combs from the bag. At the end of the commercial, he grabs a bottle of Cognac.
“No matter what kind of beef you have going on this weekend remember, DoorDash delivers. And you know what goes great with beef? A bottle of this beautiful Branson Cognac, aged 4 years, or 50 months. Who’s keeping count?'”
No translation needed there. The “50 months” dig is in reference to the 50-month sentence a federal judge handed Diddy on Oct. 3, 2025, following his conviction on two prostitution-related counts.
The Bad Boy Records founder is serving his sentence at Federal Correctional Institution: Fort Dix in New Jersey. According to the Bureau of Prison’s website, he’s currently scheduled for release on May 15, 2028.
As for Netflix’s Diddy docuseries titled Sean Combs: The Reckoning, it was viewed more than 50 million times in December alone, the streamer said last month in its “What We Watched the Second Half of 2025” viewership report.
The series from director Alexandra Stapleton and executive producer 50 Cent picked up a Directors Guild of America nomination for best documentary series/news. But ultimately, the award went to Apple TV docuseries Mr. Scorsese when the winners were announced last night.
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