Nike released its first “Just Do It” ad featuring former San Francisco 49ers quarterback Colin Kaepernick.
The inspirational TV spot, titled “Dream Crazy,” was posted to YouTube Wednesday and reminds viewers no dream is too big.
“If people say your dreams are crazy, if they laugh at what you think you can do. Good. Stay that way,” Kaepernick says in a voiceover. “Because what nonbelievers fail to understand is that calling a dream crazy is not an insult. It’s a compliment.”
A series of athletes appear in the two-minute spot including tennis champion Serena Williams, NBA star LeBron James, NFL linebacker Shaquem Griffin and skateboarder Lacey Baker.
Later in the ad, Kaepernick turns to the camera and says: “Believe in something. Even if it means sacrificing everything.”
Nike likely chose Kaepernick as spokesman for its 30th anniversary “Just Do It” campaign because of his social justice work, including his fight to end racial injustice and police brutality in America.
The quarterback first drew awareness to the issues when he took a knee during the national anthem at a preseason game in 2016.
His new ad campaign was announced Monday, angering some NFL fans including President Trump, who took to Twitter Wednesday to blast the football league, and Nike for giving Kaepernick a platform.
“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” Trump tweeted. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
Kaepernick’s new ad is scheduled to run Thursday night during the NFL season opener between the Atlanta Falcons and Philadelphia Eagles on NBC, according to ESPN.