Jay-Z’s Roc Nation, which manages recording artists, songwriters and athletes including Rihanna, J. Cole, Kevin Durant and Dez Bryant is getting into the television production business.
The company announced on Wednesday, May 2, that it hired Weinstein Co. executive Patrick Reardon to head its new TV division, according to Variety.
“Roc Nation is such an influential and dynamic company. I’m thrilled to have the opportunity to work with them as they expand their brand into television,” Reardon said.
Reardon, whose title is executive vice president of scripted and unscripted television, is tasked with developing and producing premium content at Roc Nation.
The company’s venture into TV content creation comes after the successful release of its 2017 documentary Time: The Kalief Browder Story.
The film centered on how 16-year-old Kalief Browder was arrested in the Bronx on suspicion of stealing a backpack in 2010, and jailed for three years on Rikers Island. The case was never prosecuted and the charges were ultimately dropped. The documentary aired on Spike TV and went on to win a 2018 Peabody Award.
Roc Nation also just premiered the upcoming Rest in Power: The Trayvon Martin Story at the 2018 Tribeca Film Festival.
JAY-Z founded Roc Nation in 2008.